In my work with financial advisers and firms, I have learned that one of the biggest obstacles to engaging in social media is knowing what to share on social networks.Related to this story »A social-media-sharing guide for financial advisersTweet-challenged? Bulk of advisers still dont use social media for business Newsletter Sign-upINTech AdvertisementAn adviser has built social-media profiles, and they look fantastic. Now what?Here is how to get unstuck and what to do next.It is important to be strategic about social-media sharing and map out a plan that is consistent with an advisers goals. For example, if the goal is to attract physicians to a practice, an adviser should optimize social-media sharing with content that is relevant to physicians.

For More: A social-media-sharing guide for financial advisers – InvestmentNews.